AFC Ajax - Transforming the customer view through data-driven fan engagement
AFC Ajax is so much more than just a football club. It’s an event-business but also an e-commerce company with endless digital operations. Think merchandise, ticketing and social media. Also, being listed implies huge pressure on administrative and legal levels.
Overview
From a capital standpoint we can definitely not compete with the other clubs, however on the digital disruption side we feel that technology should enable us to develop our talent through that we are creating a business model by selling players on to other clubs.
What we did
- System Integration
- Application Integration
- Data Integration
- Data Warehousing
- Middleware
- Microservices
- API Development
- Cloud Infrastructure
- Real-time Processing
- Customer Data Platform
- Digital Transformation
- Fan Engagement Platform
- E-commerce Integration
- Ticketing Systems
- Single Sign-On (SSO)
In terms of digital transformation, Ajax is operating on a Champions League level. Being part of this process is beyond fantastic
