Amac - The future of retail by moving to a new digital backbone
Amac is the number one Apple Premium Reseller with 47 retail stores in The Netherlands and an important digital retail & e-com presence in Apple products and peripheral products for personalization and digital merchandise.
Overview
Challenge
With that number of stores and strong digital presence, the challenge was to deliver a service experience as seamless and intuitive as the Apple products itself.
This is also illustrated by applying a new POS innovation, which is called “Tap To Pay”, meaning that you can convert any IPhone into a payment terminal and make the payment process feel natural, without any delay or stopover at a payment counter.
Whilst the customer interaction of any Apple / Amac service may feel easy to use, it makes the backend even so complex. For example, repair, trade-in, insurance, security and even usability workshops are services that can be purchased at the push of a button and integrate into a single customer or B2B record.
Solution
To meet these demands, Amac partnered with In2Intel to deploy the EVA omnichannel platform. All realtime system integrations were developed by In2Intel and every event and customer interaction is captured in the Data Warehouse. Here, personalization and optimalization is made possible.
A truly powerful platform worthy of Apple.
What we did
- System Integration
- Application Integration
- Data Integration
- Data Warehousing
- Middleware
- Microservices
- POS Integration
- Omnichannel Platform
- Real-time Processing
- Customer Data Platform
- API Development
- Cloud Infrastructure
Apple products are known for simplicity , but it's complex technology. Similarly, our work was to hide a complex set of integrations from the customer, whilst making the sales process seamless.
