Heineken-Alken Maes - From fuzzy data to actionable insights
Each bar, restaurant or hotel uses its own ERP system for stock keeping and ordering. This results in a myriad of different product descriptions and unit definitions.
Overview
By creating a single platform that connects to dominant ERP systems in the food & beverage industry, Heineken has a single view of their product positions across many customers, achieving actionable insights.
By applying “ fuzzy logic”, we were able to categorize products with different descriptions from different ERP systems, thereby creating a single view per product.
What we did
- Data Integration
- ERP System Integration
- Fuzzy Logic
- Product Data Unification
We integrated multiple ERP systems, applied by bars, restaurants and hotels for a single view of sales and stock positions, with unified product and client data
